Future is a choice.
We choose to create it, one story at a time.

H:12 is a new cycle — a tailored creative studio that believes in the power of purpose-driven creativity. We help brands to stand out, resonate, and stay relevant over time. The stories we craft go beyond narration — they become a powerful force. They are worth telling, worth living, and impossible to ignore.

Led by Cristina Lello and Michele Zamparo, the studio draws on their extensive experience working with leading startup and corporate names in tech, design, finance, lifestyle, food, fashion and more, including:
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Buddyfit, Rubelli, HYPE, Flexform, Rigoni di Asiago, Gervasoni, ONIRO Group, Dolomiti Bellunesi, LUUM, Salvatori, Pellico, De Castelli, Falcotto, Canali, D'orica, Sella Group, Iris Ceramica.
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Their work has also been featured by leading international publishers such as Gestalten, Condé Nast and Artpower, and they have collaborated with academic institutions including IUAV, Politecnico di Torino and Talent Garden.

This is the mantra that guides us. We believe that beauty and goodness must coexist in the stories we create. When inner values are reflected in outward expression – and vice versa – a brand becomes an authentic, powerful, and memorable story.